Archiv für die Kategorie ‘Marketing Strategy’

The Business Model Canvas Explained

Samstag, 02. Juli 2016

How to get your customers “hooked”

Montag, 20. Juni 2016

EDEKA: Alles super(geil)

Sonntag, 23. Februar 2014

Otto hats vorgemacht, Edeka zieht nach und bewirbt seine Supermärkte und Produkte mit einem etwas bizarren Spot.
Im Ergebnis vielleicht laut etwas schrill aber herrlich unkonventionell und somit das 100%ige Gegenteil des typischen USP-Bla Bla Einheitsbreis. Nach anfänglicher Verwirrung gefällt mir das ganze nun richtig gut. Und wer dieser Friedrich Liechtenstein ist muss ich jetzt auch mal recherchieren…

50 Twitter tips that may be of help to some of you

Sonntag, 16. Februar 2014

Smart Fortwo Offroad – fresh served from Cannes

Dienstag, 25. Juni 2013

The Business of Social – social media tracker 2012

Montag, 03. Juni 2013

eMarketer: Social Media Marketing on Mobile Devices

Montag, 04. März 2013

Explaining Search Engine Optimization

Donnerstag, 21. Februar 2013

Here is a nice video that was shown during a recent internal academy session at MRM Worldwide. It offers a pretty good summary of the most basic SEO principles.

Getting ready for Super Bowl 2013 – a look back at the best ads ever

Sonntag, 03. Februar 2013

BMW's The Urban Driving Experience Challenge

Freitag, 19. Oktober 2012

BMW teamed up with Local Motors, an online community dedicated to mobility solutions, to crowdsource the search for new mobility trends and solutions that could be integrated in BMW and Mini vehicles in 2025.

Here is the intro trailer emphasizing BMW’s leadership role when it comes to automotive innovations:

Here the design brief video from BMW:

Learn more about the competition here:

The submission phase has just ended, now it is the crowd’s turn to vote for the most innovative and promising submissions until 23 October 2012. The winner will be announced 31 October 2012.

Sounds like an interesting competition and from a first glance at the submissions more than 400 ideas and concepts have been entered. Quite a good result in my eyes. I do not know how and where this competition was advertised (I only read abot it in an automotive blog) but looking at 400 submissions the right audience was reached via adequate channels and platforms.

Take a look at the submissions now and register to vote.